


ABOUT ME
Haakon Liam Gropp
Born 2001 in Munich | Based in Berlin
Languages:
- German (native)
- English (professional proficiency)
Tools & Workflow:
- Apple ecosystem workflow
- Final Cut Pro (primary editing)
- Adobe Creative Suite (working knowledge)
- Sony camera ecosystem
Work Environment:
- In-house & agency experience
- Live and on-site event environments
- International event experience
MY STORY
I didn’t start out with a master plan. It began with a camera, a curiosity for visuals and the urge to create things that feel real.
Growing up in Munich, I was always drawn to the intersection of digital culture, storytelling and visuals. Photography and video quickly became my way of observing the world, not just capturing moments, but understanding why they matter.
At some point, creating stopped being just something I did in my free time and slowly became the way I think. I started paying attention to details like light, timing and framing, and to how small decisions can completely change the feeling of an image or a moment.
I learned most of what I know by doing. Trying things, failing, adjusting and repeating the process until it felt right. That hands-on way of working still shapes everything I do today.
Today, my work isn’t limited to a single role. Sometimes I’m behind the camera, sometimes I’m shaping ideas, structuring projects or helping things come together as a whole. I’m drawn to projects that have momentum, where timing, people and structure matter, and where different pieces need to work together.
This portfolio reflects that journey. Not every project I’ve done, but the ones that shaped how I work and what I care about creatively.
MY EXPERIENCE
June 2023 - Present
Oct 2022 - May 2023
July 2021 - Sep 2022
Berlin International Gaming (BIG) is one of Europe’s leading esports organizations, operating internationally across competitive gaming, entertainment and brand partnerships.
I work as part of the content team, creating photo and video content for social media, campaigns, events and partner activations. Alongside this, I lead and manage BIG’s merchandise operations, overseeing the process from concept to execution. My work includes coordinating product launches and pop-up retail activations, as well as taking responsibility across other BIG events, covering structure and on-site execution.
Ciberdime is a marketing agency focused on creator-driven campaigns and brand collaborations across digital platforms.
I worked as a Junior Project Manager & Creative, providing creative input on campaign concepts and supporting the operational execution of projects. I was involved in coordinating campaigns with some of the largest creators in the DACH region, assisting with day-to-day campaign handling, performance tracking and the preparation of detailed reports and analyses.
Cowana was a German marketing agency specializing in gaming, esports and digital entertainment. Cowana Gaming operated as one of its core projects, focusing on competitive esports and media content.
I worked as a Social Media Manager, handling content planning, publishing and community management, while also being involved in video projects from concept and production through to post-production. This role provided a broad foundation across social media strategy, content creation and media workflows.
