QUADRIGA COLLECTION
This Shooting was part of the Quadriga Collection launch and focused on producing the core media assets for the release. The main goal was to create visuals for the online shop, newsletter and social media, with the video serving as a supporting piece within the overall campaign.
PRODUCTION PROCESS
Product Palette
Product characteristics, color palette and overall mood were defined internally as part of the collection’s creative direction. Custom prints based on the Quadriga at the Brandenburg Gate were developed to give the collection a distinct visual identity.
Studio Shooting
The shoot was designed to shift the collection away from traditional esports merchandise toward a more fashion-driven, streetwear-focused look. Working with two models, photography, behind-the-scenes video and social media content were produced simultaneously during the shoot.
Social Media Campaign
The social media campaign was planned around a one-week release schedule with a coordinated, multi-channel approach. Visual assets were adapted and prepared in various formats to ensure consistent cross-promotion across all platforms.
PHOTO GALLERY
